UNIVERSAL CHUCKS IN MOTION

"Hey happy new year and welcome back. Now get to work."
Trust everyone had their good Holidays. About to start classes up again but first here's something from the last go-round; a commercial spot for CHUCK TAYLORS.
So the story goes: Spent about 20 hours on and off tinkering with this AFTER FX program over the length of the course when the word came down we would need to deliver as our final a 15 second commercial spot on whatever subject we wanted. the deadline (along with all our other courses) was in about a week. okay, lets go.
Whilst pacing around frantically trying to figure how this was going to get pulled off i noticed how everyone around -girls and boys young and old regardless of style ethnicity or income- are wearing chuck taylors (I myself am rarely without mine). By the time i was back in my chair the concept was to depict, in 15 seconds, how chuck taylors are a universal brand.
For this spot I photographed the backgrounds in various locations, sourced the background prop images online, and modeled the shoes myself. These were then manipulated in photoshop and composited together with after fx to produce what you see below (easier said than done). Building this piece -from concept to completion- took about another 20 hours.
{ if the movie doesn't play for you then slap that mouse over HERE }

About a dozen different things i wanna change everytime i look at it but for only 40 hours in, this initial effort in motion graphics stands tall. More to come as i figure out how, cross your fingers.